Traveling The Narrative Arc Of Content And Your Company: Lessons From Literary Pros
April 3, 2025
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When you became a business owner, you probably never thought you’d need to be a best-selling writer, too. Yet, in a growing age of content creation, that’s exactly what it might start to feel like. Okay, you’re not crafting the next Dickens when you write a business blog post, but you do need to get your audience engaged, interested, and ultimately on board with your way of thinking based on words alone. This is exactly what literary greats have been doing since the invention of the novel.
Let’s face it – the better your blog is, the better Google will like you, and the more incentive consumers will have to keep on returning to your brand time and again. You don’t need to win any literary prizes here, but you could still benefit from taking a few content creation lessons from the literary pros, the best of which we’ll be considering here.
Key Takeaways on Traveling the Narrative Arc of Content
- Consider a Ghostwriter: Poorly written content can damage your brand’s credibility. If writing isn’t your strength, outsourcing to professionals can ensure quality.
- Content Quality Matters: Google rewards well-written and engaging content. Investing in high-quality blog posts increases visibility and audience trust.
- Keep Your Blog Fresh: Avoid repeating what competitors are doing. Stay ahead by researching trends, exploring unique angles, and diversifying content formats.
- Solve Customer Problems: Frame your blog posts around consumer pain points. Addressing their issues and providing solutions positions your brand as a trusted resource.
- Think Like a Storyteller: Engaging content follows storytelling principles. Keeping your audience interested and invested can make your message more persuasive.
- Diversify Your Content Types: Written posts are great, but consider adding infographics, videos, or interactive elements to boost engagement and retention.
- Consistency is Key: Regular, high-quality content builds trust and keeps customers coming back. A well-maintained blog can drive long-term brand loyalty.
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START NOWLesson 1: Know When You Need a Ghostwriter
Many companies rush poorly crafted blog articles in-house because they see this focus as an afterthought. As long as you’re putting something up, right? Or perhaps not, considering that evidence continually suggests how bad copy can serve to drive consumers away. And why should they trust your brand if you can’t even perfect something as simple as possessive apostrophes?
Luckily, this is one lesson that’s very prevalent in the literary world right now, where many big names are openly working with ghostwriters to make their books better. Millie Bobby Brown is perhaps the best recent example of this thanks to her openness about collaborating with a ghostwriter for her latest novel.
Stars are simply realizing that a great idea doesn’t make them the best people to write a book. And, knowing what you want your blog to say doesn’t make you the person who should say it. In reality, if you can’t afford dedicated content writers in-house, it’ll probably be better to outsource content creation via experienced companies like I'm Evolution - Digital Marketing Agency. That way, you can ensure high-quality content written by people who know all of the tricks of the trade for getting readers invested and ultimately securing your sales.
Lesson 2: Keep it Fresh
There are thousands of business blogs online right now, and all of them are producing reams of regular content, much of which can start to look a little samey. Unfortunately, if you’re posting the same articles as your closest competitors, you may end up negating the competitive edge you hoped to buy with content in the first place.
Let’s look at this from a literary perspective – publishers will rarely back two books with similar themes, as doing so can impact sales on all sides. So, writers have to constantly predict trends and think two steps ahead.
Your content plan should do the same thing. Rather than mimicking what you see on competitor blogs, get ahead, research upcoming trends or enter your own lane with blog posts based on focuses like in-house research. Or, why not simply mix up formats, by uploading things like infographics and even video blog content, as well as your written articles? The fresher you can be, the more attention your blog will attract, and the more easily you’ll be able to stand apart.
Lesson 3: Throw Your Consumer up a Tree
The idea of throwing a character up a tree is a go-to literary trait. In business, the ‘character’ of your blog posts should always be your consumer, and putting them up a tree in a similar fashion is the best way to secure a sale.
But, what exactly do we mean by this? Fundamentally, your blog posts should aim to address a specific problem faced by your target audience. Your blog post should outline this problem (the tree) and provide a solution in the form of your products, or roundabout.
This is ideal because keywords surrounding specific consumer problems will always increase your organic search potential. Equally, positioning your brand as a solution can secure immediate sales based on blog posts alone. If not, it can at least encourage customers to take a look around your site. This approach will also see you providing valuable advice that keeps consumers coming back to your blog, without it ever necessarily looking like you’re going in for a sale.
Takeaway
Content is only set to become more important to companies who need to continually seek new ways to attract customer attention. Ensure you’re writing a bestseller with every blog post using these top insider tips.
