What's Wrong With Your Blog Content?
February 10, 2025
We live in an age where 90% of businesses have a blog of some description and, as consumers increasingly want real information and genuine connections, that statistic is only set to grow.
While it might mean adding another task to your marketing mission, the benefits of a great blog speak for themselves – 61% of US consumers make buying decisions based on blogs alone, while 76% of B2B marketers report generating leads this way. Whether you’re targeting a general audience or a specialized one, a blog can be a great way to do it.
But, what happens if you’re working away at a blog that’s continually failing to get views? This can be disheartening, to say the least. More pressingly, it can prevent you from ever feeling the benefits on offer within the blogging sphere. That’s a waste of your time, and it’s not going to look great for potential clients either. So, what can you do about it?
Understanding the root of your blog’s poor performance is key to improving your readership. That’s why we’ve put together a list of the mistakes that are most commonly made in the world of business blogs.
Key Takeaways on Fixing Your Blog Content
- Quality Content is Non-Negotiable: Poorly written blog posts with grammar mistakes and lackluster storytelling can damage your credibility and turn readers away.
- Topic Selection Matters: Blogs should be relevant, engaging, and valuable to your audience while subtly driving sales without feeling overly promotional.
- Back Claims with Hard Evidence: Establishing industry authority requires data-backed insights, expert quotes, and legitimate studies rather than personal opinions.
- Consistency is Key: Sporadic uploads won’t drive traffic or boost SEO rankings—posting at least once or twice a week keeps your content relevant.
- Competitor Research Helps: Analyzing what successful competitors are blogging about can inspire topic ideas while ensuring your content remains unique.
- A Subtle CTA Works Best: Blog posts should naturally lead readers toward action without sounding like a sales pitch, keeping engagement levels high.
- SEO Benefits Come with Commitment: Blogs only boost search rankings and brand visibility if they are well-maintained, frequently updated, and optimized for search engines.
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START NOWMistake # 1 - Poor Quality Pieces
Few things pour more water on a business blog than poor-quality content. From lackluster stories to grammatical minefields, obvious mistakes within your blog posts will harm rather than help your company cause. They certainly won’t get sales on your side.
Remember – the best thing about blog posts is the organic, SEO-focused interest they create. In other words, people coming to these articles are probably searching broadly for a service, rather than your brand in itself. And, if the first thing they see from you is a glaring spelling error, that’ll probably spell the end of the relationship.
Luckily, as much as mistakes like these can be embarrassing, they’re also easy to rectify. After all, the businesses with the worst quality blog content tend to be the ones that treat this as an afterthought or add it to the end of their daily to-dos.
The best solution to this problem is to either hire a dedicated in-house blog writer, or more realistically, to entrust this task to an experienced marketing agency out of house. That way, you can buy more time for perfecting each blog post and avoiding unnecessary errors that could tarnish your uploads.
Mistake # 2 - The Wrong Topics
Topic choice is arguably as important to your blog as the quality of your posts in the first place. After all, even the best-written piece of unrelated or overly salesy content will never lead your customers to click ‘buy’.
The fact is that blog content needs to tread a pretty fine line – it needs to be relevant, interesting, and unique. It also needs to avoid being overly advertorial, while still somehow driving sales. Sounds simple? Of course, it doesn’t, but it’s a goal that gets easier to achieve the more accustomed you become to doing it.
Perhaps the best way to start picking the right topics is to look at what your closest competitors are talking about. This can keep you privy to industry news and particular interest areas. When approaching those topics for your blog, you can keep things relevant and unique by simply considering how they fit within your brand story/tone of voice.
Ideally, to encourage attention and sales, each topic should be intriguing, broadly relevant, and peppered with a call to action (CTA) that’s always just in the background.
Mistake # 3 - A Lack of Hard Evidence
It’s important to realize that blog content doesn’t serve the singular purpose of driving sales. By posting written content, brands should also aim towards the much-desired title of ‘industry authority’. With this accolade, it’s possible to drive a loyal customer following, significantly boost SEO standing, and generally build a great brand reputation. But, none of that will happen if you’re just putting your personal two cents forward for each upload topic.
Realistically, your readers don’t care all that much what you think about the latest industry developments. In fact, ranting and raving about your personal beliefs on a business blog is one of the quickest ways to lose clicks and industry respect.
Instead, you should back every claim made in your blogs with some form of hard evidence. Great industry-leading options here include referenced quotes from industry experts, as well as plenty of statistical backing from legitimate studies. To get especially impressive, you could even write blog posts around your own in-house stats, which will both look great for your blog itself and drive plenty of third-party inbound links to boot.
Mistake # 4 - Stagnating Uploads
You’re a busy business professional, and blog uploads are probably the last thing on your mind. But, remember – uploading one bunch of articles and then entirely neglecting this space will never elevate your brand identity as much as you might like. In fact, letting a few blog articles stagnate is a complete waste of everyone’s time.
To understand why, we must simply consider what blog posts aim to achieve in the marketing sphere. Most often, this includes SEO boosts and relevancy in key searches. Neither of these is possible unless you’re regularly uploading quality content that Google can get behind.
This is especially vital because, without Google driving new organic clicks to your site, your old blog posts will quickly become obsolete. To avoid that and ensure that views continue to rise on even older pieces, it’s vital that you upload new blog content at least once or twice a week.
Conclusion
Business blogs are one of the best ways to win industry authority right now, and they can serve to both improve your website’s search standing and build the best loyal following. At least, they can if you get blog content right by doing everything possible to eliminate these blogging red flags. Achieve that, and you’ll be free to enjoy blogging success on a scale you’ve only dreamt of until now.
