Content Creation for Small Businesses That Just Don’t Get It
December 20, 2024
What’s something that’s draining your business, without you realising it? Well, it might be your content strategy. For the most part, content creation isn’t everyone’s thing, and that’s perfectly fine. Not every small business owner dreams of crafting the perfect Instagram caption or filming videos for TikTok. For some, the idea of “content” feels like a chore, or worse, a completely foreign language.
But again, that’s totally fine, you should specalise in your business, right? Well, the truth is, that many business owners are brilliant at what they do but would rather focus on other parts of their work. And guess what? That’s okay. You don’t need to love content creation, or even fully understand it, to make it work for your business. Here’s what you can do if marketing just isn’t clicking.
Key Takeaways on Content Creation for Small Businesses
- Content Creation Doesn’t Have to Be Overwhelming: Start small and manageable by focusing on one platform. A steady, consistent presence is more important than creating content for every platform all the time.
- Focus on What Matters to Your Customers: Instead of copying trends, create content that resonates with your audience. Ask your customers what they care about, whether it's tips, behind-the-scenes, or industry advice.
- Outsource Content Creation: If content creation feels like a burden, consider outsourcing to SEO and content specialists. They can take care of the heavy lifting, ensuring your content is compelling and optimized for search engines.
- Repurpose Existing Content: Don’t reinvent the wheel every time. Repurpose content from your website, blogs, or customer reviews into social media posts, email newsletters, or more to save time while staying connected to your audience.
- Keep Content Simple and Consistent: Rather than aiming for perfection, prioritize simple, relevant updates that are easy to manage. Consistency over volume will help maintain engagement without burnout.
- Stop Chasing Trends: Focus on authentic content that speaks to your audience's needs, rather than following the latest trends. Content that aligns with your business values will create deeper connections with your customers.
- Let Content Work for You: With the right strategy, content doesn’t need to be a constant challenge. Use the content you already have and find ways to share it across various platforms to keep your audience engaged and informed.
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START NOWStart Small and Keep It Simple
Okay, so the thought of creating a ton of content can feel overwhelming, especially when you’re not sure where to start. Instead of trying to do everything, focus on what feels manageable. You don’t need to post everywhere, all the time.
It’s best to just go ahead and pick one platform you’re comfortable with and start there. Maybe it’s a weekly Instagram post or a short update on Facebook. Consistency matters far more than volume. But a steady stream of simple, relevant updates can do wonders for keeping your customers engaged without leaving you feeling burnt out.
Talk About What Your Customers Actually Care About
So, the hardest part about content is knowing what to say. A lot of small businesses try to copy what they think “good” content looks like, but it rarely connects. But the trick is to think about your customers and their world. Just ask, usually, that helps.
What do they want to know? Are they looking for tips about your products? Fun behind-the-scenes updates? Advice related to your industry? Just talking about things that matter to them, rather than what looks trendy, makes your content more relatable and interesting. It also takes the pressure off trying to come up with “the next big idea.”
Call in the Experts
Sometimes, the best way to deal with content is to hand it over to someone else. For example, outsourcing to professionals who specialise in SEO & content creation can be a lifesaver for businesses that aren’t comfortable with digital marketing. Besides a service like this knows (and completely understands) that you’re not a natural marketer.
This is exactly why they’re more than happy to take on the heavy lifting for you, such as creating compelling blogs to optimising your website with keywords, so you don’t have to stress about it.
Work Smarter, Not Harder
Alright, so here’s a secret: you don’t have to constantly reinvent the wheel to have good content. No seriously, you don’t! Instead, just repurpose what you already have. For example, got a popular FAQ on your website? That’s a social post waiting to happen. Maybe a glowing review from a customer? Well, why not share it everywhere?
If you’ve ever written a blog or shared a story about your business, break it into smaller pieces and reuse it. Content doesn’t have to be new every single time. It just has to keep your audience connected to your business.
