Who Does What? Understanding the Different Marketing Roles for Your Business
January 24, 2025
Businesses know they need marketing, but many don’t know where to start. Some think hiring a social media manager will cover everything. Others believe a graphic designer will handle branding and advertising. Without understanding the different roles, businesses end up with ineffective strategies.
Marketing involves various experts, each playing a unique part in driving success. A strategist develops the big picture, a copywriter crafts compelling messages, and a digital marketing manager ensures online visibility. That’s why you’ll likely need more than one marketing consultant, depending on your business needs.
Keeping this in mind, this article breaks down key marketing positions, explaining their responsibilities and how they contribute to business growth.
Key Takeaways on Understanding Different Marketing Roles
- Marketing Strategist Develops the Big Picture: They analyse trends, customer behaviour, and competition to create a long-term roadmap that aligns branding, messaging, and campaigns with business goals.
- Copywriters Craft Persuasive Content: Copywriters produce impactful content like ads, blog posts, and email campaigns, ensuring the brand’s message is clear, engaging, and drives conversions.
- Digital Marketing Strategist Drives Online Growth: Focused on digital channels like social media and paid ads, they use analytics to refine strategies, improve engagement, and maximise visibility.
- CMO Leads the Marketing Vision: The Chief Marketing Officer oversees all marketing initiatives, ensuring they align with the company’s broader growth goals, branding, and customer loyalty efforts.
- Graphic Designers Create Visual Consistency: Designers shape the visual identity of a brand through logos, ads, and marketing materials, ensuring that all visuals align with the brand’s messaging and goals.
- Specialists Ensure Targeted Success: Each marketing role contributes unique expertise, from strategy and content creation to branding and execution, ensuring cohesive and effective campaigns.
- Investing in the Right Team Drives Growth: Hiring professionals with specific skills ensures businesses can create focused strategies, boost engagement, and achieve sustained success.
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START NOWMarketing Strategist: The Big-Picture Thinker
A marketing strategist is responsible for developing a long-term plan to achieve business goals. They analyze market trends, customer behavior, and competition to craft a roadmap for success.
This role involves creating a strategy that includes branding, messaging, and digital marketing efforts. For example, if a company wants to enter a new market, the marketing strategist determines the best approach, identifying key customer segments and positioning the brand effectively. It ensures that every campaign and piece of content aligns with the business’s objectives.
Nevertheless, to execute this successfully, businesses often need specialized expertise. Using a platform to find the right marketing consultants can help ensure they have professionals who understand market trends, consumer behavior, and effective positioning strategies. These platforms also allow businesses to connect with top-rated experts based on role, expertise, or industry experience, ensuring the perfect match for their specific needs.
Copywriter: Crafting Persuasive and Engaging Content
A copywriter is responsible for writing compelling content that persuades and informs audiences. They create website copy, advertisements, blog posts, and email campaigns that align with the brand’s voice and messaging.
For example, if a company wants to launch an email marketing campaign, the copywriter ensures that the subject lines are engaging and the email content drives conversions. A well-written campaign can significantly impact customer engagement and lead generation.
Effective copywriting helps businesses stand out and clearly communicate their value proposition, making it vital in any marketing team.
Digital Marketing Strategist: Combining Strategy with Execution
A digital marketing strategist focuses on online growth by developing data-driven marketing plans. Unlike a general marketing strategist, this role is specifically geared toward digital channels, including social media, email marketing, and paid ads.
For example, if a business struggles with low social media engagement, a digital marketing strategist analyzes data and refines the approach, ensuring that content reaches the right audience. They determine the best platforms, posting schedules, and ad strategies to maximize visibility and engagement.
By blending analytics with creative execution, this role ensures that businesses make informed digital marketing decisions that drive measurable results.
Chief Marketing Officer (CMO): Leading the Marketing Vision
A Chief Marketing Officer (CMO) is responsible for the overall direction of a company’s marketing efforts. This executive role ensures that all marketing initiatives align with the company’s long-term growth strategy and brand vision. They oversee everything from branding and messaging to market expansion and customer engagement.
For example, when Apple introduced the iPhone, its marketing strategy focused on selling a product and creating an ecosystem and lifestyle around it. A CMO drives this kind of strategic direction, ensuring marketing efforts work cohesively to build strong brand recognition and customer loyalty.
CMOs also manage marketing budgets, analyze consumer trends, and lead cross-functional teams, ensuring the business remains competitive. They work closely with others to align marketing efforts with sales, product development, and customer experience.
Graphic Designer: Creating Visual Impact
Last but not least, a graphic designer plays a crucial role in shaping a brand’s identity. They ensure that all visual elements, from logos to advertisements, are consistent, professional, and aligned with the company’s branding and messaging. Their work influences how a business is perceived by customers and can significantly impact brand recognition and engagement.
Graphic designers handle a variety of tasks, including designing social media graphics, website layouts, marketing materials, product packaging, and advertising creatives.
For instance, when launching a new product, a graphic designer ensures that promotional materials such as social media ads, email banners, and landing pages are visually appealing and maintain brand consistency. In short, they ensure that visual messaging aligns with marketing goals, making it easier for businesses to connect with their audience.
To Sum It All Up
A strong marketing team is built on specialists who bring unique skills to the table. Business owners must identify their goals and hire experts who align with their needs. Whether it’s strategy, content, or branding, each role contributes to long-term success.
By investing in the right professionals, businesses can create targeted campaigns, boost engagement, and drive consistent growth.
