Tips for Bossing Christmas Festivals as a Business
December 17, 2024
It’s that time of year again, and if you take your business to Christmas festivals each year, you’re probably ramping up to enjoy it again this year - if not already in the midst! However, since the pandemic, attendance to Christmas festivals is much lower than ever before, so how can you make sure your efforts are profitable? Let’s take a look at how you can boss Christmas festivals as a business this year.
Key Takeaways on Succeeding in Christmas Festivals
- Use social media to generate hype around your stall: Leverage platforms to showcase your products, share event details, and build excitement to encourage foot traffic to your stall during the Christmas festival season.
- Accept card payments to avoid losing customers: Since many people are now accustomed to paying by card, having a mobile card reader ensures that you can cater to everyone and avoid turning away potential buyers.
- Make your stall fun and engaging: Create enjoyable activities or games at your stall, such as guessing games or small challenges, to keep people entertained and make your space more inviting for longer visits.
- Invest in a prime location for your stall: If possible, pay for a strategic spot that ensures more visibility and higher foot traffic, positioning yourself to attract crowds as they make their way through the festival.
- Send your team members to scout the area: Have staff hand out leaflets and guide potential customers to your stall, offering incentives like freebies to make the effort more appealing and drive traffic.
- Offer freebies to attract visitors: Handing out something small like a warm drink or a discount voucher can encourage people to stop by your stall, increasing the likelihood of them making a purchase.
- Stay updated on future opportunities: If you’re unable to secure a prime location this year, make sure to plan for next year by considering earlier bookings or taking advantage of unexpected opportunities when other stalls drop out.
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START NOWUse social media
While people might not be as willing to attend Christmas festivals as they used to be, it’s probably not because of the pandemic any more. There’s a good chance people choose to stay at home because they don’t know what they’re missing out on! Use your social media platforms to create a hype around your stall to drive people out to come and see you! If you’re doing a tour up and down the country, be sure to add dates and locations to make it easier for your customers. Plus, who doesn’t love seeing a Christmas stall display?
Don’t just accept cash
If there is one thing the pandemic has done, it’s force people to pay with their cards instead of cash. While there might be some customers who want to pay by cash, wouldn’t it be terrible to have to turn someone away because they aren’t carrying any cash? Get a mobile card reader so that everyone who wants to buy something from your stall can do so without any issues.
Make your stand fun
You want your stall to be busy and full of laughter, so what can you do to make sure that happens? Sure, making sure your team smiles and are friendly is the first step, but wouldn’t it be fun to make your stall fun too? Why not create some fun games for people to play? It could be something as simple as guessing the weight of a candy jar or throwing an object into a Santa hat. It doesn’t have to be a groundbreaking idea; just something fun that will keep people sticking around at your stall for longer!
Pay for a primo spot
While you don’t want to lose out on money doing Christmas festivals, spending a little bit of money might make all of the difference. Consider paying for a primo spot in the lineup to make sure that the crowd doesn’t tether off before they get to you. This might not be something you can achieve this year due to bookings, but it’s something to keep in mind for next year (or if other stalls drop out).
Have team members scouting
Finally, no matter where your Christmas stall is, your main goal is to get as much foot traffic as possible. Consider printing some leaflets and have team members scouting the area to direct people your way. You could even offer a freebie to everyone that visits with one of the leaflets your team hand out as a further incentive - even a warm coffee or tea will bring people in!
