March 13, 2025
When it comes to building your business, one of the significant aspects that cannot be overlooked is the importance of external aesthetics in relation to building your brand.
Whether you have a retail store, warehouse, restaurant, or any other commercial premises, how you look to others from outside can form a massive part of their perception of you and your business and even influence whether you are indeed a company they can collaborate with or spend money on.
But why is kerb appeal important for all businesses?
A bit like how you dress and present yourself impacts what others think of you and their first impressions; the external aesthetics of your business premises will have the same impact. If your building looks shoddy, unkempt, or dirty, for example, then people won’t exactly think positively of you when they approach your location, and those first impressions are hard to overcome. The visual aspect of what you are about is an important factor. While it might not represent what you are doing as a company, others won’t know that, but it will detract from the brand image you are trying to build. So, if you don't want to make a negative first impression, your building needs to be looking as good as your business functions.
Let's say your retail unit needs to entice people to make them walk through the doors on a busy high street. But unlike your competitors across the road or precinct, your building looks like it hasn't had any TLC and isn't impactful, making people want to come inside to see what you're about.
This will result in a loss of sales and will support a thriving competitor. Addressing concerns and issues and improving your external appeal can be an effective marketing boost and help you create a pleasing vibe and look for your business. Whether you clean things up, fix repairs, or talk to expert paint sprayers, you can visit the Rioletts website here, to give your building a facelift and make it more appealing.
Let's face it: if your curb appeal isn't great and you are too busy relying on another aspect of running your business to project your image, then it is highly likely you won't be as effective as others in your sector for both of the reasons above. If you want to be at the forefront of what you do and be head and shoulders above others, you need to use your kerb appeal to create this advantage. A strong commerical kerb appeal helps you to stand out above competitors and enables you to forge a name for yourself and be instantly recognisable for the right reasons.
How your business building and premises look shouldn't impact the value of your business or building; if you own it, it does. If you aren’t paying attention to the small details of how you operate them, it's likely this will run through other areas of how you do business. If you want to increase the value, you need to look at the bigger picture and take care of everything from car parks to storage buildings, storage fonts, entranceways, clean pathways outside, and well-kept landscaping, for example. While it might not add much financial value, it can add more and help you boost how valuable your business is to others.