Commercial Kerb Appeal: Why It's Important
March 13, 2025
When it comes to building your business, one of the significant aspects that cannot be overlooked is the importance of external aesthetics in relation to building your brand.
Whether you have a retail store, warehouse, restaurant, or any other commercial premises, how you look to others from outside can form a massive part of their perception of you and your business and even influence whether you are indeed a company they can collaborate with or spend money on.
But why is kerb appeal important for all businesses?
Key Takeaways on Commercial Kerb
- Improved Brand Image: A well-maintained exterior builds a positive first impression, reinforcing your brand's professionalism and values.
- Boosted Sales Potential: An attractive storefront encourages customer curiosity, increasing foot traffic and potential sales.
- Enhanced Competitiveness: Strong kerb appeal differentiates your business from competitors, making it more memorable.
- Increased Property Value: Investing in exterior improvements enhances the perceived value of your premises.
- Consistent Maintenance Matters: Regular upkeep, such as cleaning pathways and maintaining landscaping, prevents your building from appearing neglected.
- Professional Services for Impact: Consulting specialists like Rioletts can provide expert paint spraying and refurbishments to elevate your premises.
- Attention to Detail Drives Perception: Well-kept car parks, storage spaces, and entranceways reflect positively on your overall business operations.
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A bit like how you dress and present yourself impacts what others think of you and their first impressions; the external aesthetics of your business premises will have the same impact. If your building looks shoddy, unkempt, or dirty, for example, then people won’t exactly think positively of you when they approach your location, and those first impressions are hard to overcome. The visual aspect of what you are about is an important factor. While it might not represent what you are doing as a company, others won’t know that, but it will detract from the brand image you are trying to build. So, if you don't want to make a negative first impression, your building needs to be looking as good as your business functions.
Increased Sales
Let's say your retail unit needs to entice people to make them walk through the doors on a busy high street. But unlike your competitors across the road or precinct, your building looks like it hasn't had any TLC and isn't impactful, making people want to come inside to see what you're about.
This will result in a loss of sales and will support a thriving competitor. Addressing concerns and issues and improving your external appeal can be an effective marketing boost and help you create a pleasing vibe and look for your business. Whether you clean things up, fix repairs, or talk to expert paint sprayers, you can visit the Rioletts website here, to give your building a facelift and make it more appealing.
Increased Competitiveness
Let's face it: if your curb appeal isn't great and you are too busy relying on another aspect of running your business to project your image, then it is highly likely you won't be as effective as others in your sector for both of the reasons above. If you want to be at the forefront of what you do and be head and shoulders above others, you need to use your kerb appeal to create this advantage. A strong commerical kerb appeal helps you to stand out above competitors and enables you to forge a name for yourself and be instantly recognisable for the right reasons.
Increased Value
How your business building and premises look shouldn't impact the value of your business or building; if you own it, it does. If you aren’t paying attention to the small details of how you operate them, it's likely this will run through other areas of how you do business. If you want to increase the value, you need to look at the bigger picture and take care of everything from car parks to storage buildings, storage fonts, entranceways, clean pathways outside, and well-kept landscaping, for example. While it might not add much financial value, it can add more and help you boost how valuable your business is to others.
