6 Smart Ways to Reach a New Audience on TikTok

1. TopView

TopView ads are a powerful way to grab attention on TikTok. When users open the app, they see a full-screen video ad that lasts for up to 60 seconds. This format is non-skippable, making it an excellent choice for brands looking to create strong brand awareness.

Key Features of TopView Ads

• Full-Screen Experience: The ad takes over the entire screen, ensuring maximum visibility.
• Non-Skippable: Users must watch the ad, which increases engagement.
• Customizable CTA: Brands can tailor the call-to-action to fit their marketing goals.

Benefits of Using TopView

1. High Engagement: Since users can’t skip the ad, they are more likely to engage with the content.
2. Increased Reach: TopView ads can reach a large audience quickly, making them ideal for new product launches.
3. Creative Freedom: Brands can showcase their creativity with longer video formats.

TopView ads are ideal for capturing users' attention and generating brand awareness. They can significantly boost your visibility on the platform.

In summary, if you want to make a big impact on TikTok, consider using TopView ads to reach a new audience effectively.

2. Branded Lenses/Effect

Branded lenses and effects on TikTok are a fun way to engage users and promote your brand. Using Augmented Reality (AR) technology, brands can create unique 3D effects that _users can apply in their videos. This not only boosts brand awareness but also makes users feel connected to the brand.

Why Use Branded Lenses?

• Engagement: Users love to interact with cool features.
• Creativity: It allows for unique content creation.
• Brand Retention: Users are likely to remember brands that offer fun experiences.

For example, IKEA has successfully used TikTok to create AR experiences, allowing users to visualize furniture in their own homes. This innovative approach attracts users and keeps them engaged with the brand.

Engaging with users through AR can lead to higher brand loyalty and visibility.

Tips for Creating Effective Branded Lenses

1. Know Your Audience: Understand what your target audience enjoys.
2. Keep It Simple: Make sure the effect is easy to use and understand.
3. Promote It: Encourage users to share their videos using your branded lens.

By leveraging branded lenses and effects, you can effectively reach new audiences and enhance your brand's presence on TikTok.

3. Cross-Post Content

Cross-posting is a smart way to expand your audience beyond TikTok. By sharing your TikTok videos on other platforms like Instagram Reels, YouTube Shorts, and Facebook Stories, you can reach more viewers and potentially increase your total views significantly.

Benefits of Cross-Posting

• Wider Reach: Sharing your content on multiple platforms allows you to tap into different audiences.
• Increased Engagement: More views can lead to more likes, comments, and shares.
• Link Back to TikTok: Always include a link to your TikTok profile so new viewers can easily find you.

Tips for Effective Cross-Posting

1. Use Teasers: Post a short clip of your TikTok video on other platforms to entice viewers to watch the full version on TikTok.
2. Engage with Comments: Respond to comments on your cross-posted content to build a connection with your audience.
3. Schedule Posts: Use social media tools to schedule your posts for optimal times when your audience is most active.

Cross-posting is not just about sharing; it’s about creating a consistent presence across platforms. This strategy can help you grow your audience and keep them engaged with your content.

4. Trending Sound Effects

Using trending sound effects on TikTok can significantly boost your visibility. Many popular sound bites have originated from this platform, and they can be a great way to connect with a wider audience. Here’s how you can effectively use trending sounds:

1. Explore the Sounds Library: You can either use the TikTok sounds library, save a song that another creator used, or, if you're feeling creative, create your own TikTok sound.
2. Check Popular Sounds: When you click on a sound, you can see a list of videos that have used it. This can give you ideas on how to incorporate it into your content.
3. Engage with Trends: Stay updated with the latest trends and challenges. Participating in these can help you reach more viewers who are interested in what’s currently popular.

Using trending sounds can help your videos get noticed by a larger audience, making it easier for you to grow your following on TikTok.

By leveraging trending sound effects, you can create engaging content that resonates with viewers and encourages them to interact with your videos.

5. Multi-Part Series

Creating a multi-part series on TikTok is a smart way to keep viewers coming back for more. When you break a longer video into smaller parts, you can increase your total views significantly. For instance, if you split one video into three parts, you could potentially triple your views if each part is watched by the same audience.

Here are some tips for making a successful multi-part series:

• Engage your audience: Make sure each part ends with a hook that encourages viewers to watch the next video.
• Organize your content: Use TikTok playlists to keep your series in order, making it easy for new viewers to find and watch all parts.
• Promote interaction: Encourage viewers to comment and share their thoughts on each part, which can boost engagement.

A well-structured series can turn first-time visitors into loyal followers.

By using this strategy, you can not only increase your views but also build a stronger connection with your audience. Remember, the goal is to keep them interested and eager for the next installment!

6. Team Up With A TikTok Influencer

Collaborating with a TikTok influencer can be a game changer for your brand. Influencers have the power to connect you with a larger audience. Instead of just waiting for sponsorship deals, reach out to popular creators in your niche. Here are some key points to consider:

• Choose the Right Influencer: Look for influencers who align with your brand values and have a similar target audience.
• Engagement Over Numbers: Even influencers with smaller followings can have a loyal audience that trusts their recommendations.
• Creative Collaboration: Work together to create content that feels authentic and engaging for both audiences.

Partnering with influencers can help you reach new audiences and grow your brand visibility. By engaging with their followers, you can create a bridge to potential customers who may be interested in your products or services.

In summary, teaming up with a TikTok influencer is a smart strategy to expand your reach and connect with new audiences. Make sure to choose wisely and create content that resonates with both your brand and the influencer's followers.

Final Thoughts on Expanding Your TikTok Audience

In conclusion, reaching a new audience on TikTok is all about being creative and engaging. By using fun ads like TopView and creating cool effects with AR, you can grab attention. Sharing your TikTok videos on other platforms helps you connect with more people. Remember to keep your content fresh and exciting, and don’t forget to join in on trends. Collaborating with influencers can also boost your visibility. Lastly, always focus on making quality content that resonates with your audience. With these smart strategies, you’ll be well on your way to growing your TikTok presence!

Frequently Asked Questions

What is TopView on TikTok?

TopView is an ad format on TikTok that shows a full-screen video when users open the app. It lasts three seconds and can include a custom call-to-action for brands.

How do branded lenses and effects work?

Branded lenses and effects use Augmented Reality (AR) to let users interact with 3D objects. Brands can create unique effects for users to include in their videos, boosting brand awareness.

What does cross-posting content mean?

Cross-posting is sharing your TikTok videos on other social media platforms, like Instagram or YouTube. This helps reach people who might not be on TikTok.

Why are trending sound effects important?

Using trending sound effects can make your videos more discoverable. Popular sounds often have a library of videos linked to them, increasing your chances of being seen.

What is a multi-part series?

A multi-part series involves creating several related videos that viewers need to watch in order. This encourages more people to return to your profile for the complete story.

How can teaming up with TikTok influencers help?

Collaborating with TikTok influencers can expose your content to their followers. Even smaller influencers can have a loyal audience that may be interested in your brand.