4 Ways to Start and Grow a Game Design Business

1. Build A Team

Okay, so you want to make games? Great! But unless you're some kind of coding/art/design wizard, you're going to need a team. Finding the right people can be tricky, but it's super important. You need folks who not only have the skills but also share your vision and are willing to put in the hours.

First things first, figure out what roles you actually need. Are you making a mobile game? Then you'll probably need Unity developers, artists, and a designer. Something bigger? You might need more specialised roles like level designers, sound engineers, and dedicated testers. Don't just hire your mates (unless they're actually qualified, of course!).

Communication is key. Make sure everyone knows what they're doing and how their work fits into the bigger picture. Regular meetings (even if they're just quick stand-ups) can help keep everyone on the same page. And don't be afraid to give feedback – both positive and constructive. A happy team is a productive team.

Building a good team takes time and effort, but it's worth it. A strong team can turn a good idea into a great game. A bad team? Well, let's just say you'll be pulling your hair out.

Consider these points when building your team:

• Define Roles Clearly: Make sure everyone knows their responsibilities.
• Look for Passion: People who love games are more likely to go the extra mile.
• Don't Underestimate Communication: Keep everyone in the loop.
• Consider Remote Work: It opens up your talent pool.
• Be Prepared to Train: Sometimes you need to invest in your team's skills.

And remember, building a team isn't just about finding people with the right skills. It's about creating a group that works well together and is passionate about making great games. Think about the game's theme and setting when you're building your team, too. A team that understands the game's core will be more effective.

2. Create A System Of Workflow

Okay, so you've got a team, maybe even some funding. Now what? Well, things can quickly descend into chaos if you don't have a solid system for how work actually gets done. It's not just about assigning tasks; it's about creating a repeatable, reliable process that everyone understands. Think of it as the engine that drives your game design business. Without it, you're just spinning your wheels.

A well-defined workflow isn't just about efficiency; it's about sanity. It reduces stress, minimises errors, and allows your team to focus on what they do best: creating amazing games.

Here's what I've found works:

1. Project Management Software: Seriously, get some. There are loads of options out there, from free to seriously expensive. Find one that fits your team's size and needs. It'll help you establish a development workflow and keep track of who's doing what, and when.
2. Daily Stand-ups: Short, sharp meetings (15 minutes max) where everyone shares what they did yesterday, what they're doing today, and any roadblocks they're facing. Keeps everyone in the loop and helps identify problems early.
3. Regular Retrospectives: After each project (or major milestone), take time to review what went well, what didn't, and what you can improve next time. This is how you refine your workflow over time.

It's also important to communicate with your team. Break down projects into manageable tasks, set deadlines, and assign responsibilities clearly. Use visual tools like Kanban boards to track progress and identify bottlenecks. Don't be afraid to experiment and adjust your workflow as needed. The goal is to find a system that works for your team and your business.

3. Obtain Funding

Okay, so you've got a team and a workflow sorted. Now comes the slightly terrifying part: getting the money to actually make your game. It's not always easy, but there are a few avenues you can explore.

• Crowdfunding: Platforms like Kickstarter are great for this. You can raise funds directly from potential players. A good campaign with cool rewards can really get people excited about your game. Think about offering exclusive in-game items or even a chance to design an animated characters generator for backers.
• Investors: Pitching your game studio to investors who believe in your vision can provide the capital to get your project off the ground. It's all about selling them on your idea and showing them the potential for return.
• Grants: There are grants out there specifically for game development, often focusing on certain platforms or types of games. Some have open application periods, while others are by invitation only. Do your research and see what's available.
• Funds: Some companies have special funds set aside for aspiring game developers. These can be a great way to get your foot in the door, especially if you're part of an underrepresented group in the industry.

Securing funding is a challenge, but it's not impossible. Be prepared to hustle, network, and refine your pitch until it shines. Don't be afraid to explore different options and be creative in your approach.

Finding a publisher can also be a smart move, even if you've already secured some funding. They bring industry experience and marketing channels to the table, which can be invaluable for getting your game out there. Consider all your options before making a decision.

4. Develop A Marketing Strategy

Okay, so you've got a team, a workflow, and maybe even some funding. Now, how do you actually get people to care about your game? That's where marketing comes in. It's not just about shouting from the rooftops; it's about finding the right people and whispering the right things.

First off, you need to know who you're talking to. Who is your ideal player? What do they like? Where do they hang out online? Once you've got a good handle on that, you can start crafting a message that will actually engage your target market.

Here's a few things to think about:

• Social Media: Don't just post random stuff. Think about what your audience wants to see. Behind-the-scenes glimpses? Development updates? Funny memes? Tailor your content to each platform.
• Influencers: Find people who already have an audience that matches your target demographic. Getting them to play your game and talk about it can be a huge boost.
• Press: Reach out to gaming websites and magazines. Getting a review or feature can expose your game to a wider audience.

Marketing isn't a one-time thing. It's an ongoing process of testing, tweaking, and refining your approach. What works for one game might not work for another, so be prepared to experiment and learn as you go.

And don't forget about the importance of community. Building a community around your game can create a loyal following that will support you for years to come. Encourage discussion, listen to feedback, and make your players feel like they're part of something special. Think about creating engaging stories around your game.

Finally, remember to track your results. Which marketing activities are actually driving sales? Which ones are a waste of time? By measuring your performance, you can optimise your strategy and make sure you're getting the most bang for your buck. It's all about marketing and sales strategy these days.

Wrapping It Up

Starting and growing a game design business can feel like a big task, but it’s definitely doable. Focus on building a solid team, creating a clear workflow, and finding the right funding. Don’t forget to get your game out there through marketing and networking. It’s all about taking those first steps and learning as you go. Remember, every big studio started somewhere, so keep pushing forward and stay passionate about your projects. With time and effort, you can turn your gaming dreams into reality.

Frequently Asked Questions

What is the first step to starting a game design business?

The first step is to build a strong team of people who share your passion for games. Look for individuals with different skills like programming, art, design, and writing.

How can I create a good workflow for my game studio?

You should outline a clear process for game development, covering everything from idea creation to testing. Using tools to manage projects can help keep everyone on the same page.

Where can I find funding for my game project?

You can look into crowdfunding platforms like Kickstarter or Indiegogo. These allow you to raise money directly from people who are interested in your game.

What marketing strategies should I use for my game?

Consider using social media, attending gaming events, and working with influencers to promote your game. Getting press coverage can also help reach a wider audience.

How important is feedback during game development?

Feedback is very important. It helps you identify problems and improve your game before it is launched.

What should I do after launching my game?

After launching, continue to gather feedback, fix any issues, and consider updates or expansions to keep players engaged.